When the world demands faster, Yawn helps women relax and feel good through slow nightwear: supersoft bespoke organic cotton, hand-made prints with hidden messages, all responsibly made to last.

I dreamt up Yawn because I was finding it increasingly hard to relax – and the women in my life were feeling the same. I wanted to make beautiful pyjamas that hug you; that say it’s ok – good even – to slow down.

Today’s world of rapid investor-driven growth didn’t feel the right path to me. Yawn is independent and answerable only to the needs of our community of customers. Our small, talented team create beautiful things that people love because of their thoughtful design and enduring quality.

When we couldn’t find the perfect nightwear fabric, we took time to make our own. Standard cotton has a 150 thread count; ours packs in 284, whilst using 88% less water, 62% less energy and no toxic chemicals. Soft, breathable and temperature-regulating, organic cotton is also stronger than standard.

Every hand-made Yawn print features a hidden detail. And because these details appear randomly, every pair of Yawn pyjamas is unique. There are stories to be found. Of lost balloons, skinny dips and forest wolves.

W: Yawn