Wild Idol is the ultimate alcohol-free choice for the conscious hedonist.

Introducing the Wild Idol portfolio of premium non-alcoholic sparkling drinks – the perfect alternative for those who want to drink less alcohol, without compromising on taste or style.

Vegan, gluten-free and naturally alcohol-free, Wild Idol is hand-crafted by expert winemakers using a superior blend of grapes for a high-quality taste that is equally matched by its super-premium presentation; a striking combination of integrity and luxury that sets a new benchmark in non-alcoholic drinks.

Made using traditional winemaking techniques, the range includes Wild Idol Sparkling Rosé, a vibrant alcohol-free sparkling rosé abundant in red fruit and floral aromas, and Wild Idol Sparkling White, an extremely bright and fresh sparkling white with crisp apple notes and a pale straw hue.

Unlike alcoholic wine or other “de-alcoholised” wine products, Wild Idol has never contained alcohol and does not undergo a process of fermentation. This means that unlike most other non-alcoholic drinks, Wild Idol is naturally alcohol-free, so there is nothing to remove and minimal handling required.

With its vegan, gluten-free and low-calorie credentials, Wild Idol offers more variety for the mindful drinkers looking for a high-quality alternative when they choose not to drink, and one that can be enjoyed at any occasion, from celebratory events to everyday moments.

Wild Idol Sparkling White (2021 vintage) has a beautiful, pale straw hue with delicate bubbles and a smooth mousset. Aromatic and crisp, the scent of fresh green apple and lime zest evolves into flavours of bramley apple and green, garden notes, resulting in a wonderfully refreshing drinking experience.

Wild Idol Sparkling Rosé (2021 vintage) is a delicate, sophisticated and fruit-forward drink – perfectly encapsulating the essence of summer. Aromas of bright grapefruit and baked stone fruits develop into flavours of gooseberry, rhubarb and vanilla, and the vintage clear glass bottle perfectly showcases the sunset coral hues of the liquid.

Wild Idol CEO, Paul Beavis, says: “We are delighted to launch such an exciting new product to the ever-growing non-alcoholic category. We truly believe there is a gap in the market for a premium offering that simply has no compromise on production method or taste – and we believe that with Wild Idol, that gap has been filled. Thanks to extensive research and expertise, we couldn’t be prouder of our final product and we can’t wait for the world to enjoy it.”

Wild Idol strives to use sustainable practices and environmentally-friendly materials in its production wherever possible – from upcycled corks to recycled glass and natural soy printing. Wild Idol is also a member of 1% for the Planet – a global organisation tackling the world’s most pressing environmental issues. As a 1% member, Wild Idol has committed to donating 1% of its annual sales to environmental causes that drive true on-the-ground change.

Wild Idol is available to purchase from Harrods, Selfridges, Daylesford and from Wild Idol website with an RRP of £29.99.