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November 8, 2024

The White Company: 25 Moments of Surprise

The countdown is on! Our Advent Calendar is back and it’s better than ever.

A big box of big treats: it’s time for the return of our iconic Advent Calendar. This year, it’s even more special, with a new design featuring an illustration of our flagship Symons Street store and five full-size products (including an Eau de Toilette from our Edit Collection and two Signature Candles), plus three exclusive sizes. Discover a curated selection of much-loved favourites and exciting new launches for 25 hits of happiness, nestled inside the sparkling drawers. Look out for our Winter Signature Candle, Fir Tree Mini Reed Diffuser and Seychelles Bath & Shower Gel.

The White Company Advent Calendar 2024 launches online and instore on 11th September 2024, retailing at £195 – with contents worth over £300.

Founded by Chrissie Rucker OBE, nearly 30 years ago, The White Company has become one of the UK’s fastest-growing multi-channel retailers and a leading lifestyle brand, with over 70 stores across the UK, including high-profile concessions in Harrods and Selfridges.July 2018 saw the opening of the first European flagship store outside of the UK on Dublin’s Grafton Street, while international expansion now includes a presence in the US – in Nordstrom stores nationwide – and in the UAE, with two stores in the prestigious Dubai Mall: a standalone store and a dedicated space within Bloomingdale’s Home. The quintessentially British brand is now synonymous with transforming houses into homes, creating impeccably stylish pieces for the home, wardrobe and everyday life – designed to be loved and last. What started as a range of white essentials for the linen cupboard has gradually grown into the ultimate luxury lifestyle destination. As of 2024, The White Company is a certified B Corporation, meaning it meets high standards of social and environmental impact.

Available here

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