September 27, 2021
Rolls-Royce and Electric Power: A Prophecy, a Promise and an Undertaking
Rolls-Royce reflects on heritage of electric power ahead of historic announcement. Electrification has long been promoted as the future of automotive propulsion. Ahead of further official statements, we invite the media to reflect on the marque’s unique heritage in electric power, which pre-dates the founding of Rolls-Royce the company itself, and involves many of the principal protagonists whose names are forever associated with it.
Electrification has long been promoted as the future of automotive propulsion. Mainstream manufacturers are increasingly embracing hybrid and battery electric vehicle (BEV) technology, supported by the expansion of national charging infrastructures.
To date, Rolls-Royce has communicated its electrification strategy in three simple statements:
* The marque will introduce an all-electric car this decade (2020 – 2030).
* This car will be a pure BEV, not a hybrid of any kind.
* It will be launched only when the time is right, and every element meets Rolls-Royce’s technical, aesthetic and performance standards.
There is considerable interest and media speculation surrounding Rolls-Royce’s plans. Ahead of further official statements, we invite the media to reflect on the marque’s unique heritage in electric power, which pre-dates the founding of Rolls-Royce the company itself, and involves many of the principal protagonists whose names are forever associated with it.