Following the success of THE WILDSMITH HOUSE residency at Liberty earlier this year, WILDSMITH SKIN are delighted to announce the TREEHOUSE by WILDSMITH – a permanent treatment and retail space – is now open.

Securing a coveted position on Liberty’s 4th floor, the TREEHOUSE by WILDSMITH is located on the bridge, from this elevated position the space has been thoughtfully designed to transport guests from the bustling shop floor into the gentle embrace of a tree canopy – a nod to the brand’s heritage and namesake, Radical Botanist William Walker Wildsmith.

On approach to the TREEHOUSE, guests are greeted with an ever-changing projection of Wildsmith’s celebrated arboretum on the Heckfield Estate, Hampshire. Seasonally updated to ensure a sense of real-time connection with the natural world, this begins the immersive experience – with the treescape continuing inside accompanied by a natural soundscape also recorded on the Heckfield Estate.

Inside, three signature WILDSMITH treatments are on offer – each meticulously crafted and designed to harmonise with the body’s natural circadian rhythm. Delivered by expertly trained therapists and incorporating Wildsmith’s clinically proven skin and bodycare ranges to deliver the right ingredient, to the right area, at the right time, in the right dosage.

Guests are invited to choose from a 30 or 60-minute version of WILDSMITH’S clinically proven RADICAL BOTANY FACIAL, and a 60-minute REBALANCING MASSAGE, with the full booking fee redeemable against purchases on the day. Available to book online at wildsmithskin.com.

A bespoke therapeutic massage using WILDSMITH’S celebrated ESSENTIAL OIL BLENDS aligned to specific times of day to support the circadian rhythm. Drawing on slow, RELAXING MASSAGE TECHNIQUES to restore balance and harmony
to the body whilst improving circulation, reducing muscular tension, alleviating stress and enhancing overall wellbeing.

“Since our successful collaboration with the WILDSMITH HOUSE, Liberty has felt like a natural London home for Wildsmith and we are thrilled to have been welcomed as a permanent partner. Built on the fundamental belief that everyone and everything is connected, we take the approach that true well-being flourishes when mind, body, and environment exist in harmony. This belief shapes how we blend plant power with cutting-edge scientific innovation to create products and experiences to restore, rejuvenate, nourish, and care for ourselves and our planet. And we look forward to welcoming guests into the TREEHOUSE for them to experience this philosophy personally.”
Katherine Pye, Wildsmith General Manager

Accompanying the TREEHOUSE by WILDSMITH, the full range will also be available to purchase from a brand new WILDSMITH retail counter adjacent to the TREEHOUSE, on the 4th floor as well as online at Liberty.

“We are absolutely thrilled to introduce The Treehouse by Wildsmith as a permanent addition to our beauty service offering at Liberty. Following the incredible response to The Wildsmith House pop-up earlier this year, it was clear that our customers thoroughly enjoyed Wildsmith’s treatments that offered a unique blend of immersive nature-inspired experiences and clinically proven treatments. The Treehouse captures this perfectly, offering a serene escape high above the hustle and bustle of our store in Soho, where guests can indulge in a unique experience exploring the profound connection between nature, well-being, and beauty. We are so excited for our customers to explore this transformative, tranquil space.”
Natalie Guselli, Head of Beauty and Commercial at Liberty

Science-backed plant power for skin health and wellbeing. Crafted responsibly for a world interconnected with nature. This is RADICAL BOTANY.

Our story begins over 180 years ago with ENGLISH BOTANIST, William Walker Wildsmith, who deciphered the intricate language of plants.

Built on the fundamental belief that everyone and everything is connected, the continued cultivation of William’s arboretum on the Heckfield Estate is a reminder of the INTERCONNECTEDNESS of humans and plants.

Trees offer a unique perspective on the human anatomy, we share life cycles of growth, sleep, and renewal, and just like nature, we thrive on balance.

Understanding NATURE’S RHYTHMS shapes how we blend plant power with scientific innovation to create products and experiences that restore, rejuvenate and nourish.

Products and treatments deliver the right ingredients, to the right area, at the right time, in the right dosage, with every product put through stringent CLINICAL TRIALS.

Always looking ahead and made responsible, for a world interconnected with nature, we are constantly innovating and seeking new ways to minimise our environmental impact.

W: Wild Smith