Mogga Jewels

From Childhood Dreams to Luxury Jewellery Brand

From a little girl’s dream to a fine jewellery brand. This designer’s story is as unique and colourful as her art.

This is the story of a young girl from a small town in Israel, sneaking to her grandma’s drawer to admire her gemstone jewellery. Her name was Almog (or ‘Mogga’ by nickname).

She never knew those jewels would eventually become her life and work. But as she says, “destiny was waiting around the corner”.

A Pivotal Life Change

A set of events happened to her at age 27: finishing law school, working as an event manager for private companies in a luxury boutique hotel, the birth of her first child, and then Covid-19.

The result? She quit her job, left her degree behind, and embarked on a journey to fulfil her dream of becoming a jewellery designer.

She dedicated two years to learning to imagine, sketch, model, and create jewellery. Once she felt the time was right, she crafted her first collection and gave birth to the brand MOGGA Jewels.

Unique Designs with ‘Dare to Be Rare’

Mogga’s collections feature unique original designs with gems in different shapes and colours. The decision to avoid classic white round diamonds stemmed from her experiences back home, where everyone opted for traditional diamond rings, and her travels around the world in her 20s.

In her words: “Most girls back home prefer to stay with the classic diamond rings. They wouldn’t dare otherwise. But seeing so many places and cultures inspired me to realise we are all unique and colourful in our own ways and shapes. So why can’t our jewellery be as well?” That approach inspired her slogan Dare to Be Rare.

Coloured Gems and One-of-a-Kind Pieces

Most items are made with coloured diamonds, selected gemstones, and mainly sapphires, which she calls the “colourful diamonds of Mother Earth”. What makes every piece unique is that coloured stones can never be exactly replicated, rendering each item almost one-of-a-kind. The designs remain, but no stone can fully replace another. That’s why collections feature only one piece at a time.

Affordable Luxury and Customisation

Prices range from $1,000–$3,000 per piece, offering luxury that’s accessible to a wide audience. By creating everything herself from end-to-end, she saves on production costs and uses stone sizes that suit lower budgets for initial models. Each piece can be fully customised with design changes, featured stones, and sizes.

“It’s true a lot of my clients wish for bigger stones, which naturally increases the price. Not a problem if they can afford it, but I want my work to be accessible to others as well.”