London is renowned for its luxurious lifestyle and world-class real estate offerings. The city attracts individuals and families seeking a sophisticated urban experience combined with the convenience of central locations. Luxury living in London provides residents with access to cultural landmarks, upscale amenities, and a vibrant cosmopolitan atmosphere.

Within the bustling streets of London, three prestigious developments stand out for their unparalleled elegance and sophistication. Principal Tower, Marylebone Square, and W1 Place, developed by Concord London, offer residents an extraordinary living experience in the city’s most sought-after neighborhoods, Marylebone and Fitzrovia.

Principal Tower: Reimagining London’s Cityscape

Principal Tower stands tall as a testament to London’s enduring influence and forward-thinking vision. This remarkable residential skyscraper, exclusively designed by the globally acclaimed architectural firm Foster + Partners, showcases a harmonious fusion of stunning aesthetics, panoramic vistas, and meticulously crafted interiors of unparalleled quality.

Luxurious Living Redefined

Each of the opulent apartments within this magnificent 50-story tower offers an array of amenities, including a residents’ gym and spa, a screening room, a lap pool, and round-the-clock concierge services. Moreover, residents can relish the newly constructed adjacent tree-lined piazza, adorned with an assortment of shops, restaurants, and bars. Nestled within the City while also within walking distance of the trendsetting neighborhood of Shoreditch, this development boasts swift and efficient transport connections, along with a plethora of cultural and gastronomic encounters right at its doorstep.

Impeccable Interiors

The interiors of Principal Tower have been expertly curated by Foster + Partners’ in-house interiors practice, ensuring seamless integration with the architectural vision. A serene and contemporary color palette, meticulous attention to detail, and employment of only the finest materials converge to fashion elegantly tranquil spaces. The awe-inspiring vistas of the remarkable skyline serve as an integral part of the apartment experience, offering panoramic views that are nothing short of extraordinary.

Experience Unmatched Luxury at Marylebone Square

Located in the heart of Central London, Marylebone Square is an exquisite development that exudes prestige and elegance. This collection of 54 luxury apartments, carefully chosen boutiques and restaurants, and a versatile community hall offers residents an unmatched living experience, surrounded by the rich history and vibrant atmosphere of Marylebone.

The Inner Courtyard: A Grand Centrepiece

At the heart of Marylebone Square lies the Inner Courtyard, a serene oasis away from the bustling streets of London. Paved with granite and adorned with tall-stemmed, silver birch trees, this exquisite courtyard offers a peaceful retreat. An elliptical lily pond reflects the sky and breezeways, creating a sense of solace and quietude. The courtyard’s glass-top roof allows ample natural light to illuminate the space while providing shelter from the rain. Furthermore, a state-of-the-art airflow system ensures fresh circulation, enhancing residents’ comfort.

Inspired by the World’s Most Famous Conservatories

Marylebone Square draws inspiration from the magnificent royal conservatories of the 16th century. These architectural marvels, commissioned by royals from around the world, showcased the refined beauty of glass and steel structures. The design of Marylebone Square pays homage to this legacy, seamlessly connecting residents to nature and their environment. The Inner Courtyard’s thoughtful design creates a seamless transition between indoor and outdoor spaces, providing a harmonious living experience.

Contemporary Interpretation of Classic Design

While seamlessly blending into its historic surroundings, Marylebone Square also celebrates the distinctive red-brick Georgian architecture of the area. The building itself is a timeless masterpiece, featuring intricate craftsmanship and high-quality materials. Lantern friezes and cast metal balustrades adorn the grand terraces, exuding elegance and charm.

Owning a home in Marylebone Square is not just an investment; it’s an opportunity to become a part of central London’s rich history. With its extraordinary architectural design, serene Inner Courtyard, and seamless integration of indoor and outdoor spaces, this development truly embodies luxury living at its finest. Marylebone Square offers an exclusive residential experience that harmoniously combines prestige, elegance, and comfort in the heart of London.

W1 Place: Where Luxury Meets Central London

Discover the allure of W1 Place, an exclusive collection of luxury apartments in central London’s heart. With its prime location on Great Portland Street, this new-build scheme perfectly combines modern elegance with the vibrant neighborhoods of Marylebone and Fitzrovia.

Timeless Design with Modern Flair

The building draws inspiration from the heritage of the local area, seamlessly blending modern aesthetics with traditional design elements. Its bright natural limestone facade, cast aluminum balustrades, and bronze-framed lantern bay windows reflect a harmonious fusion of refined traditions and contemporary style. This architectural masterpiece captures the essence of elegance.

Luxurious Living Spaces

Step into W1 Place, and you’ll be greeted by a spacious lobby staffed with a friendly concierge ready to assist you. The apartments themselves are meticulously designed with premium materials, including oak floors, ensuring a luxurious living experience. The generous lantern bay windows flood the interiors with natural light, creating a sense of openness and warmth. The thoughtfully designed open-plan living and kitchen areas provide the perfect setting for entertaining guests or enjoying a cozy night in.

Exceptional Location

W1 Place offers a fresh perspective on central London living, combining modern elegance with the rich architectural traditions of the area. Designed by architect Simon Bowden of E8 Architecture, the building seamlessly blends old and new elements, creating a visually appealing structure. The interplay of lighting further enhances its allure, setting a welcoming atmosphere. Moreover, the location itself is exceptional, with Marylebone’s village feel and Fitzrovia’s mix of historic sites and contemporary charm. You’ll find an abundance of cafes and restaurants in the area, offering a diverse range of dining and entertainment options. Landmarks such as Harley Street, Oxford Street, Selfridges, New Bond Street, and Regent’s Park are all within easy reach.

W1 Place offers an exclusive collection of luxury apartments in the heart of central London, seamlessly integrating contemporary design with timeless elegance. With its premium materials, thoughtfully designed living spaces, and convenient location, W1 Place provides residents with a luxurious and comfortable living experience. Embrace the best that central London has to offer at W1 Place.

Luxury Apartments from Award-Winning Developer

Concord London, the developer behind world-class buildings, has received numerous accolades for its luxury real estate development expertise. With a reputation built on adapting global real estate concepts and collaborating with renowned architects and designers, Concord London delivers imaginatively designed buildings that redefine central London’s landscape.

Concord London’s commitment to quality and design excellence has been acknowledged by Luxury Lifestyle Awards across a number of categories, including Best Luxury Real Estate Developer in London, UK; Best Luxury Apartment Living for Marylebone Square and W1 Place in London, UK, for the year 2023.

We invite you to immerse yourself in the prestige, comfort, and sophistication these award-winning developments offer. Your dream of luxury living in the heart of London awaits.

To learn more about developer Concord London click here

W:  Marylebone Square
W: W1 Place
W: Principal Tower

About Luxury Lifestyle Awards

Luxury Lifestyle Awards is a global award selecting, recognizes, celebrates, and promotes the best luxury goods and services all over the world. The goal of the company is to connect people with the best of luxury. LLA has evaluated more than 10 000 various goods and services in 400 categories from 60 countries and analyzed the results to give you a TOP list of the best of the best in the world. Such world-renowned brands as Chanel, Dom Perignon, and Ferrari were proudly named winners. The victory brings companies status and recognition, global promotion, and exposure to an entirely new market of customers.

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