Jim Jam the Label is a UK-based brand that specialises in luxury loungewear and nightwear. Each design is innovative; there is a product for everyone, whether it’s a two-piece loungewear set, dressing gown, oversize hoodie or luxury satin or velour pyjamas, this brand has it all!

Almost two years ago, one of my close friends, Sidal, from The Social Diary, introduced me to Jim Jam The Label; she had sent me a four-piece pyjama set which was part of an influencer edit with fashion blogger; Tara Maynard and the oversize hoody of dreams which has sold out hundreds of times. Ever since that PR delivery, Jim Jam the label has been a wardrobe staple of mine, especially now more than ever; it’s the first thing I reach for when the temperatures drop.

The luxury oversize hoody of dreams is just that! It’s my must-have fashion item when I want to snuggle up on the sofa reading a good book whilst enjoying a Knoop’s hot chocolate; it keeps me so cosy and warm! You can chuck it over some loungewear to add an extra layer of warmth or wear it on its own; either way, you’ll look stylish doing it!

I’ve been following their Instagram page for a while now; it’s one of the most curated loungewear pages I’ve seen. The strategy behind their marketing, socials and content shoots is super engaging for the consumer as well as choosing the perfect brand ambassadors to help spread their brand awareness in the right way.

I have recently been on a journey to purge my closet; this means freeing myself from items of clothing that don’t serve a purpose for me anymore. By doing this, I’ll be left with things in my wardrobe that I love and can’t wait to wear, quality pieces rather than quantity. My first purging category was luxury loungewear and nightwear. I chose a cream-fleeced, heavy-weight tracksuit for days when I’m in the company of others but want to look smart and more put together. I already know this will be my go-to tracksuit; it will make me feel a little more dressed up than pyjamas but a little less dressed down than jeans and a t-shirt. It also has a flared leg, keeping in with the current trends, an adjustable waistband and fits like a dream.

I chose a mint star dressing gown that zips up and has adjustable ties so you can really cinch in the waist. Believe it or not, I don’t own a dressing gown (it’s the belt that I can’t get on with, it makes me feel restricted), so when I saw this talented design, I was so excited! Since it arrived, I’ve not taken it off; it feels like a 2023 dressing gown that speaks to my soul. I wish you could feel the material through reading this piece because it’s softer than words describe. The only way you’ll know is to order one for yourself; you won’t regret it!

Have you ever sat on the sofa in a dressing gown with nothing on underneath and constantly readjusting yourself in case you accidentally expose someone? I chose this Neon Star romper for this exact reason; it has elements of a dressing gown, yet it’s a playsuit! Again, it has that unique teddy-like fabric that Jim-Jam are renowned for, and it’s the snuggest way to cosy up on a winter’s evening.

I love the practicality of these pieces; I know from having the hoodie of dreams for well over a year how much wear I have gotten out of it, yet it’s still in perfect condition. I am super happy that I now have less in my wardrobe but intentional pieces that make me feel good each and every time I wear them. I will definitely add a few more items to my wardrobe however I’ll be keeping in mind the rule that if it makes you feel amazing, keep it, and if it’s sat there unworn for longer than one year, then get rid!

If you, too, are on your journey to purge your wardrobe like me and want to order some quality nightwear or loungewear pieces, then Jim Jam the Label is everything you need to update your wardrobe and look the part.

W: Jim Jam The Label

Written by Danielle Tobin for Luxuria Lifestyle London and International