In the ever-evolving design and fashion world, trends come and go with each passing season. One trend that has stood the test of time is the concept of ‘quiet luxury.’ The aesthetic trend, characterised by meticulous craftsmanship, minimalism, and understated elegance, has been a staple in the industry for years.

As we look ahead to 2024, the question arises: is quiet luxury still a key aesthetic trend? Are consumers still drawn to the style’s sophistication and simplicity, or are they gravitating toward extravagant, bold designs?

Current State of Quiet Luxury in 2024

In 2024, the current state of quiet luxury continues to be a mainstay in the fashion industry. Old money aesthetics are still prevalent, with tailored trousers, cashmere sweaters, and timeless pieces in a muted colour palette dominating the scene.

High-quality materials like Loro Piana wool and organic cotton are used to exude an impeccable refinement that is the hallmark of quiet luxury. The quiet luxury trend from 2023 is not going anywhere, focusing on luxurious and sustainable elements that can be mixed and matched for a minimalist and chick look.

In the fashion world, all-white earthy tones and denim energise the natural beauty of organic fibres. Beige handbags, belted blazers, and wicker accessories add a touch of maximalism to an otherwise minimalistic wardrobe. Secondhand Gucci pieces and Thom Browne loafers continue to have an allure for those seeking luxury at a more accessible price point. According to Ben Schreiber of Latico Leathers, the appeal of these high-quality materials suggests that quiet luxury is more than just a passing trend.

Factors Influencing the Popularity of Quiet Luxury

A shift toward minimalism and sustainability is a growing trend in fashion, with more consumers opting for high-quality and organic materials over fast fashion. The movement toward minimalistic and sustainable design is evident in the rising popularity of quiet luxury trends and the use of impeccable craftsmanship.

The old-money aesthetic is making a comeback, focusing on refinement and timeless appeal in design. Premium glass doors are opening to a new luxurious yet earth-friendly design era.

Old money does not have to mean excessive opulence and wealth; it can exude quiet luxury through subtle textures and tones. “People want to invest in quality goods, but they don’t want everything to be so gaudy,” says Andrei Newman, founder of luxury furniture brand, Casa Blui.

Challenges to Quiet Luxury in 2024

In 2024, challenges to quiet luxury are emerging in the design world. Although the concept of quiet luxury has become a hallmark of the industry, new obstacles have arisen as the trend of simplicity and minimalism continues to evolve.

Among the challenges is the rise of maximalism, which contrasts with the understated elegance of quiet luxury. Another challenge is the demand for sustainable and organic materials in design, which threatens the traditional luxurious materials used in quiet luxury.

The influence of old-money aesthetics and style is becoming more commonplace, challenging the notion of quiet luxury reserved for the elite. With new designs and colour palettes emerging, the traditional earthy and beige tones are being energised and mixed with more vibrant hues, causing a shift in the once minimalist and muted palette.

The Future of Quiet Luxury

The future of quiet luxury is promising and bright, with a shift toward a more timeless and sustainable approach. In 2024, we expect to see a rise in the quiet luxury trend, emphasising high-quality materials.

Designers will focus on creating pieces that exude style and refinement, using a colour palette of earthy tones like all-white and beige. Elements of quiet luxury, like premium glass doors inspired by old-money aesthetics and handcrafted artisanal detailing, will remain the hallmark of luxurious and chic brands.

Quiet luxury is about more than the brand or the price point; it is about the timeless appeal that impeccable craftsmanship brings. The minimalist approach to design, focusing on clean lines and simplicity, will continue to energise the industry.