Eleven years after disrupting the spirits industry with Hoxton Tropical gin, Hoxton Spirits is  launching 3 pioneering new spirits.

The three new products include, Hoxton Spirits’ very own Hoxton London Spritz’, Hoxton Spiced Whisky with notes of raisin and vanilla and a classic dry gin.

The development of the new range is a key part of the business strategy, aiming to provide consumers with the opportunity to enjoy Hoxton Spirits on any occasion. The design of the liquids has been forged with the mindset of the at home consumer and bars alike. Hoxton redefines complex mixology, launching premium flavours designed to simplify the cocktail process, encouraging consumers to be legendary mixologists.

Hoxton Spirits are also launching new packaging. The latest bottle is an elevation on the previous concepts, with a bespoke design integrating pop colours remaining consistent to the brand style.  The bottle is designed to complement the premium quality of the liquid and compete against the more traditional brands on the market.

Hoxton Spirits ethos and values are born out of the creative industry and the backdrop of the area where Hoxton was born. The Lifestyle first approach; an attitude and mindset drawn from the area, has been a key influence on defining the spirits and positioning of the brand.

Hoxton Spirits have collaborated with fashion, music and the arts alike with brands such as MAC, Krankbrother, Live Nation, Gadhouse, House of Hackney, Dance System, 7 Wallace, Mighty Hoopla, Edit Ldn, Janet Jackson, and community led projects such as Sarah Harding’s Primrose Ball for The Christie fund, Cancer research UK and Flourish in Diversity.

Hoxton Spirits stands for those who are free spirited, with a passion to write their own story and challenge their own drinking experiences.

The founder Gerry Calabrese is the designer of all the recipes, he says “We have always been focused on flavour, regardless of the category, the liquid has to stand up on its own. The journey over the last ten years has now come to a place that I feel is most representative of our brand vision.  We want consumers to know we are a brand which represents a lifestyle quality and flavour which the new bottle and liquids now delivers. My ambition was always to create innovative products across multiple spirit categories under one brand, Hoxton . This is the category innovation we always envisaged and now we are there.”

The range is available in the UK from the 14th February:  Drinks Supermarket, Amazon, Whisky Exchange, Master of Malt, Drinks Direct and directly from Hoxton Spirits Online – www.hoxtonspirits.com.
 
Hoxton Tropical Gin 70cl – £32.95

40% ABV

Hoxton Tropical Gin deliberately defies all gin convention, using the most imaginative and inventive selection of botanicals. This results in possibly the most refreshing of gins. All the hallmarks of a classic juniper gin but with an additional tantalising burst of coconut, grapefruit and subtle ginger and tarragon notes.

Hoxton Pink Gin 70cl – £34.18

40% ABV

Crafted in the style of Old Tom Gin, this retro concoction popular in the 18th Century is traditionally sweetened, here with a hand-crafted, sustainably-sourced hibiscus sugar. This is Hoxton’s bouquet in a bottle, with an intriguing and delicious mix of botanicals including rosehip, gunpowder tea, liquorice and elderflower.

Hoxton Banana Rum 70cl – £43.45

40% ABV

Inspired by island living and created using fresh bananas being macerated for up to five weeks with a blend of the finest, hand-selected Caribbean rums, aged between three and eight years. With no artificial colourings or flavourings used, expect a distinctive molasses note on the palate, with long-lasting tropical notes of banana.

Hoxton Dry Gin 70cl – £31.25

40% ABV

Clean, fresh and crisp, Hoxton Dry Gin is made using the finest and ethically-sourced natural ingredients. The hero ingredients here are juniper and grapefruit which create the perfect balance between acidity and dryness.

Hoxton Spritz 70cl  – £28.95

20% ABV

Inspired by both the Italian Aperitivo and the elements of a British summer, this low ABV spritz is easily mixed for a fruity, summer aperitif. The gin base combines with Fino-Sherry, summer fruits, blackberry, raspberries, cherry and blueberries to create this innovative entry to the exciting aperitif category.

Hoxton Spiced Whisky 70cl – £38.95

40% ABV

Set to disrupt the whisky market, Hoxton Spiced Whisky is made using the finest, ethically-sourced natural ingredients for a unique drinking experience. Made using spices and fruits such as vanilla, raisin, cocoa, orange, cinnamon, anise and nutmeg for a spicy, gingerbread palate.

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