The highly anticipated launch will mark a significant milestone for the brand as it expands its presence to offer consumers a bespoke, in-person shopping experience.

With historic charm, featuring original 19th-century heritage details and contemporary materials used in Carl Friedrik’s collections, the flagship store draws inspiration from the sleek product range. Designed by acclaimed architect, Tabitha Isobel, the space is open and light, enhanced with a traditional off-white color palette and adorned with mirrors and draped curtains to create an inviting yet luxurious atmosphere. Stepping away from the traditional luggage retail format, the store has a gallery-esque feel, showcasing each product individually to elevate the shopping experience. Further enhancing this experience, there are no tills; instead, shop assistants are on hand to place orders via iPads, which are then seamlessly brought up to customers or delivered directly to their homes.

The new Carl Friedrik London Flagship Store is now officially open and located at 27 Regent Street, Saint James’s, London.

W: Carl Friedrik