Born from a simple, unapologetic love of margaritas, Lucy Smith launched Neurita to inspire a new wave of margarita and tequila drinking.

Feeling a real disconnect between her expressive, joyful experience of margaritas and the masculine tequila brands dominating the market, entrepreneur Lucy decided it was time to shake things up.

Aiming to challenge the status quo in the male-orientated and serious tequila market, Lucy set about researching, sourcing and testing to develop a brand that could breathe new life into the iconic margarita cocktail and tequila as a whole.

Made in small batches using the finest agave Tequila Blanco, carefully sourced from one of Jalisco’s most respected producers, the special liquid is then infused by Lucy and her team in the UK with real fruit extracts and botanicals.

Creating shockwaves in the drink industry, the British company won the ‘Best Flavoured Tequila’ category at the World Tequila Awards just six months after launch and over 50,000 Neurita Margaritas were enjoyed in the UK alone in 2023.

A modern take on an old classic, the full Neurita-flavoured tequila range includes:

Neurita Tequila Blanco – Citrus – 35% abv

Winner of the ‘Best Flavoured Tequila’ at the World Tequila Awards 2023, Neurita Tequila Blanco Citrus sees the finest agave tequila infused with fresh Sicilian orange & tangerine fruit extracts. Perfect for a classic margarita.

Neurita Tequila Blanco – Rosa – 35% abv

A naturally plush pink tequila made with the agave tequila infused with real raspberry, strawberry and pomegranate fruit extracts. For a luscious light pink, berry-banging margarita cocktail, simply add lime juice and a dash of agave syrup.

Neurita Tequila Blanco – Picante – 35% abv

The newest arrival launching in November, the Neurita Picante sees the agave tequila infused with indomitable Scotch Bonnet chilli, green chilli and tangerine extracts. Great for spicy margaritas and cocktails, the spicy chilli notes are balanced by the sweet tangerine flavours. For a delicious and very much on-trend spicy margarita cocktail, simply add lime juice and a dash of agave syrup.

Neurita is available via Neurita Tequila and Amazon, plus in leading bars and restaurants across the UK such as Barrio and The Cocktail Club.