New Fashion range Stromberg SS23 The Open Collection is available exclusively online and in-store.

Europe’s leading golf retailer, American Golf has launched its SS23 The Open Collection, an officially licensed range of apparel inspired by The Open.

The range offers a classic style in an affordable price range without compromising on the quality that will appeal to golfers at every level. The six-strong brand new Fashion range is designed to complement the existing Core range which includes apparel designed in collaboration with Stromberg for men, women, and children. The full collection comprises polos, shorts, trousers, and waterproofs plus a full range of stylish, high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys that encompass the iconic Claret Jug logo.

Scott Taylor, Marketing Director at American Golf said: “We’re very happy to be launching our SS23 The Open Collection just four weeks ahead of The Open Championship, which this year we’re delighted is being held at Royal Liverpool, Hoylake, around the corner from American Golf’s Warrington head office.

“Stromberg’s The Open Collection like the rest of the range offers exceptional quality at an accessible price point – we can’t wait to showcase it!”

Read on to discover the SS23 The Open Collection, available exclusively in-store and online here

Stromberg Men’s The Open Neil Stripe Golf Polo Shirt: £39.99

This officially licensed Stromberg polo shirt features a moisture-wicking stretch fabric and 50+ SPF protection to keep you comfortable and protected during your round of golf. Eye-catching while being classically styled, it is designed with a traditional buttoned placket and collar, and highlighted with sublimation stripes, as well as The Open, Claret Jug, and Stromberg branding for authentic appeal.

Available in sizes Small, Medium, Large, XL and XXL.

Stromberg Men’s The Open Curtis Golf Polo Shirt: £39.99

The Open Curtis polo shirt is equipped with a performance-driven design, with moisture-wicking stretch fabric and 50+ SPF protection to ensure optimum comfort and protection as you play the sport of golf.

Offering classic appeal, it is styled with a traditional buttoned placket and collar and highlighted with a Claret Jug repeat sublimation print panel, as well as The Open and Stromberg branding for authentic appeal.

Available in sizes Small, Medium, Large, XL and XXL.

Stromberg Men’s The Open Parker Golf Polo Shirt: £39.99

The Open Parker polo shirt has been designed with performance fabric that offers moisture management and extreme SPF 50+ protection for fewer distractions as you perform on course.

The pique fabric polo shirt has a buttoned placket, and a self-fabric collar, with a colour block design that is highlighted with contrasting engineered stripes. The shirt also features a heat-sealed The Open and Stromberg branding for maximum appeal.

Available in sizes Small, Medium, Large, XL and XXL.

Stromberg Men’s The Open Athena Half Zip Golf Mid Layer: £49.99

The Stromberg Athena mid-layer has a stretch construction for freedom of movement and a front zip opening for easy adjustability.

The material is moisture-wicking and offers an outstanding UPF 50 protection rating to keep you safe from harmful rays.

Highlighted with a heat-sealed transfer print logo of The Open with the world-famous Claret Jug to give you the confidence to perform during your golf game.

Available in sizes Small, Medium, Large, XL and XXL.

Stromberg Men’s The Open Treborn Golf Shorts: £44.99

These The Open Treborn golf shorts are constructed with a blend of performance fabrics, making them lightweight and breathable with an element of stretch to allow you to play in comfort while out on the course.

Available in classic white and navy, allowing you to easily team with your favourite golf polo this season, the shorts are highlighted with a sublimated repeat print of the Claret Jug, plus Stromberg and official Claret Jug branding.

Available in waist sizes 30, 32, 34, 36, 38.

Stromberg Men’s The Open Peterson Golf Jogger Trousers: £44.99

Constructed with a blend of performance fabrics with an element of stretch, these The Open Peterson jogger trousers are lightweight and breathable, featuring anti-bacterial and SPF 50 protection to allow you to play in comfort during your game of golf.

The Stromberg pants are equipped with none-shiny Taffeta pocket bags and are highlighted with Claret Jug and Stromberg branding to maximise appeal.

Available in waist sizes 30, 32, 34, 36, 38.

View the full The Open Collection here and explore everything American Golf has to offer by visiting its website, or following on Twitter, Facebook and Instagram.