It’s no secret at Luxuria Lifestyle Magazine that our reader’s number one sporting interest is golf, so when I, as the Groups Sports Editor received an exciting invitation from American Golf’s UK HQ offering the opportunity to experience and review a new set of 2023  custom-fit clubs, I jumped at the chance.

American Golf proudly provides golfers with the option of purchasing custom-fit clubs, with this fitting service totally free of charge, they guarantee to build made-to-measure golf clubs in order to improve any golfer’s game.

Within their custom fit clubs category, golfers are able to purchase custom-built models from Ping, Callaway, Titleist, TaylorMade, Mizuno, Wilson, Cleveland, Tour Edge, Cobra and Benross which includes drivers, fairway woods, hybrids, sets of irons, wedges, and putters.

After arranging a date to visit one of their 90 + UK stores I agreed to meet at one of their flagship locations at A1 Golf in North London, where this location has recently gone through an extensive refurbishment into a new start-of-the-art facility with a driving range.

On arrival, I was warmly greeted by Toby the store manager, and ex-professional golfer Chris, their club fitting expert who showed me some of their latest 2023 brands and models, we then went through a number of custom fit questions. This took around 15-20 minutes and included my current handicap, height, reach, experience, how much I play, which clubs I am currently using, my improvement aspirations, and of course, the budget for my new set. This short Q and A can also be done on the phone pre-arrival, but I would suggest it’s much more fun in-store.

Once these initial questions were covered with Toby, I was invited to their state-of-the-art custom fitting bay where Chris had already prepared 4-5 new 2023 brands/models for me to test and I began to hit balls with different iron and wood variations of club length, lie, weight, and size.

After a few shots with each club and looking at the data, Chris would change the specification based on the feedback coming in from their computerised information. For this, A1 American Golf uses Flightscope, one of the world’s most advanced launch monitors, delivering and providing club performance statistics, as also used extensively on the PGA Tour

I hit around 60-80 balls using various brands/models and each shot was measured for swing speed, height, trajectory, distance, and ball striking quality, providing important digital information about the best type of custom-fit clubs for my current game and future improvement ambitions.

As a current 12 handicapper, Chris felt the Ping irons and Taylor Made woods would allow me to dramatically improve my game moving forwards, and I also started to see a big difference in my ball striking quality and distance of shots, as Chris rapidly narrowed down the final specs for my new set.

American Golf’s fitting service caters to both left and right-handed golfers as their impressive selection of custom-built clubs is available to be ordered in both setups.

By taking advantage of their highly popular custom ordering process, you can pick and choose which clubs you wish to add or remove within your set. If you’re ordering irons but don’t want a 4-iron and instead want a hybrid you can simply order the clubs you require as the choice is completely up to you.

Depending on the model, their custom-fit clubs can be ordered in all different types of lofts to best suit the golfer. If you are a person who struggles from the tee and launches their driver too high, then you’re best off ordering a lower lofted driver. Ultimately if you are fancying a set of irons, lofts can be altered to gap your distances perfectly.

Each club aside from the putter features a selection of different shaft options. Whether you’re looking for a graphite set of irons as opposed to a heavy steel set or looking for an extremely heavy extra stiff driver, by custom order American Golf can provide the most suitable shaft to match your swing speed.

Once all my final club specifications were agreed upon, I chose the new 2023 Ping i230 irons and Stealth 2 Taylor Made woods, and we then moved inside to select my new grips and be measured for my grip sizes. Additionally, after 30 minutes on their large new indoor putting green trying various models, I also selected a new Scotty Cameron Phantom putter and the superb new 2023 black and white J Lindeberg carry bag to complete my new set.

The American Golf custom fit service takes around 3-5 weeks for the products to be delivered to your home address or for in-store collections. My whole custom fit experience was totally seamless and highly enjoyable and the knowledge, service, and advice I received from Toby and Chris were second to none and something I feel all golfers at every level would benefit from.

Additionally, 87% of all golfers who are custom fitted are able to reduce their handicap by at least 10% says (GOLF.com, 2022).

To see how this new set has improved my game, look out for my next feature when I visit the home of golf in late March to play the two championship courses at the stunning St Andrews Fairmont Resort

To view everything American Golf has to offer visit their website, or follow them on Twitter, Facebook and Instagram.